With my experience in the entertainment and music industry, I specialize in enhancing a brand’s online presence through visual and strategic storytelling. My passion for music and art came from being an avid music listener, which translates to my work in preserving and growing the connection between brands and their audience as authentically possible. With extensive experience in creating content, managing content calendars for a roster of clients, optimizing and deploying content across platforms, I focus on sharing stories by incorporating latest trends that are compatible with a brand to grow their community. I have supported clients with social media marketing strategies for music releases, book releases, national and international tours, and brand partnerships. I thrive in collaborative environments that will allow me to contribute to the success of both the client and creative teams.
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I offer a comprehensive range of services to elevate brands and drive engagement which includes social media marketing, content creation, and optimizing social media channels. My expertise extends to email marketing, graphic design, and video editing, ensuring that each piece of content is visually compelling, authentic to the brand, and impactful to your community. I also specialize in data analytics in order to provide detailed reporting on insights to track performance and refine strategies.
After eight years of living in Nashville, with six years of working in the music industry, I made the move back home to Philadelphia. When I’m not behind a computer, I enjoy experimenting with dairy-free recipes, going to local coffee shops to read on weekends, supporting Tottenham Hotspur F.C., attending concerts at local venues, and collecting Monopoly boards (15 and counting!).
Qualities
Graphic Design
Social Media Management
Email Marketing
Creative Thinking
Content Development & Creation
Copywriting
Experience
LIB Consulting Group
Social Media Content Creator – Freelance
August 2024 – Current
Philadelphia, PA
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Creating strategic, engaging, and inspiring short-form video content for Denby Pottery U.S.A. that aligns with brand objectives. Expertise in developing compelling narratives and visuals that resonate with target audiences, enhance brand presence, and drive meaningful results.
Girlilla Marketing
Senior Account Coordinator
May 2020 – November 2023
Nashville, TN
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Created and maintained consistent strategic content calendars for a roster of mid-to-high-profile clients and deployed content to various social media platforms and digital service providers to drive engagement, brand awareness, and contractual obligations.
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Responsible for coordinating with management companies, major record labels, artists, and internal teams regarding the development and execution for music promotion, major album releases, national / international tour marketing, provided assistance with SMS ad copy, digital ad copy, and curated email marketing campaigns to deploy.
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Ideated, captured, created, and deployed content to various social media platforms (TikTok, Instagram, YouTube Shorts & Videos, Spotify Clips, Facebook, and X/Twitter) to drive engagement and brand awareness by implementing current social media trends and optimizing content for specific channels.
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Ensured digital brand consistency and quality through fan interactions, feed monitoring, spam control, and artist fan club monitoring and interaction.
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Reported and analyzed weekly, monthly, mid-year, and annual social media metrics, website traffic, newsletter metrics, demographics, tour marketing analytics, and streaming growth.
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Performed regular website updates and maintenance for clients to keep up to date with latest projects, timely announcements, and releases.
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Generated video, graphic, and written content for clients social channels, SMS and digital ad copy.
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Experience with creating, updating, and implementing various link aggregates for clients.
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Maintained strong relationships with artists and client teams.
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Responsible for on-boarding and training new company hires and seasonal interns.
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Awarded Best Social Media Manager in 2023 by YEP Nashville - end of the year award voted on by entertainment industry peers.
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Clients: Colbie Caillat, Darius Rucker, Frank Ray, Maddie & Tae, Maddie & Tae Fan Club, Nickelback, Russell Dickerson, Super Serious, Terri Clark, Terry Crews, & Tyler Farr.
Red Light Management
Social Media & Digital Marketing Intern
Spring 2020
Nashville, TN
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Curated and coordinated content calendars for a roster of mid to high-profile clients.
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Cross-checked multiple tour itineraries provided by talent agencies between artists's websites, BandsIntown, SongKick/Spotify, and Facebook Events.
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Researched and updated internal documents on social media trends and digital marketing opportunities within the entertainment and music industry and distributed company wide.
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Clients: Caylee Hammack, Dierks Bentley, Elle King, & LANCO.
KPEntertainment
Creative Intern
Summer 2019
Nashville, TN
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Responsible for daily monitoring of social media profiles for a roster of mid to high-profile clients.
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Researched various fan engagement content and user generated content related specifically to Instagram and TikTok.
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Cross-checked multiple tour itineraries provided by talent agencies and updated missing shows and ticket links.
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Clients: Luke Bryan & CB30.
The CLF Art Cafe
Creative & Marketing Intern
Spring 2019
London, England, United Kingdom
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Responsible for coordinating with artist managers regarding show booking requests and customer service inquiries from customers.
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Brainstormed with marketing department on social media content to promote shows to local audiences around London and expand venue's social media presence.
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Created promotion artwork for events utilizing Adobe Create Cloud.
Education
Pratt Institute
New York City (Remote)
January 2024 – Present
Currently pursuing a graphic design certificate to master skills in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, After Effects, Premiere Pro), user experience (UX) and user interface (UI) design through Figma, developing strong typography and branding design skills.
Belmont University
Nashville, TN
2016 – 2020
Bachelor of Science in Entertainment Industry Studies, with Music Business minor